Doubao reaches 618, but it doesn’t want to help you place an order
On the eve of 618, Doubao launched the "Ask Before You Buy Doubao" on the first-level navigation bar of the homepage, running through the entire process of selecting products, receiving coupons, placing orders, and checking logistics. However, the final payment still needs to be completed manually by the user.
Core Quick Fact
On the eve of 618, Doubao pushed "Ask Before You Buy Doubao" to the first-level navigation bar on the homepage, running through the entire process from product selection, coupon collection to checking logistics. But unlike outside expectations, this is not a fully automated shopping agent—it leaves the final order choice to the user after making recommendations. At a time when the competition for AI shopping entrances is becoming increasingly fierce, Doubao has taken a completely different path from Taobao Qianwen with its product strategy of "recommending but not paying for it". Behind this "semi-automatic" shopping assistant are both practical considerations of transaction security and Byte's deep strategic layout for AI e-commerce portals.
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